Is Human-Centered Innovation Focused on the Wrong Humans?

Designer Dieter Rams said, "The designer who wants to develop a function-appropriate product must think/feel himself into the role of the user." That's how innovation was born - out of feeling the need, the pain, the opportunity of someone (emphasis on "one").  Successful, sustainable innovations begin with knowing and feeling a "someone", an individual, a …

The Minimum Viable Innovation Engine

Amazon's competitive advantage is its Innovation Engine.  As an organization, it has learned how to organize itself and to fund smarter and faster innovation processes to get to market faster than...well...just about anyone next to Google and Facebook. Amazon Prime took only 2 months from inception to launch.  That happened because the innovation engine was …